Every year, BEGE & EEGS bring the iGaming world all over Europe together.
This year’s Balkan Entertainment and Gaming Expo and the Eastern European Gaming Summit weren’t just more focused, but also more concentrated and busier in the best possible way. The tighter format created space for deeper conversations and meaningful networking, giving us the opportunity to secure several new agreements and kick-start new partnerships across the region. For ZettaOnline, it was a chance to move beyond buzzwords and get back to what keeps iGaming solutions running day after day: secure payments, resilient systems, and partnerships built on trust.
Turning technology into results
This year’s conversations went beyond surface-level trends. Across two days at the Inter Expo Center Sofia, our Chief Commercial and Marketing Officer, Milena Tsankarska, met with operators, suppliers, and affiliates to talk about scaling efficiently, managing compliance without friction, and maintaining uptime when it matters most.
The day preceding BEGE & EEGS, Milena attended the Gaming Industry Gala Dinner by the Association of Organizers of Gambling Games and Activities in Bulgaria where she made connections with key partners.
She took part in the EEGS Affiliate Conference on 26 November, joining industry peers to exchange perspectives on sustainable growth and meaningful collaboration within the iGaming ecosystem.
Later that evening, at the BEGE Awards Party, Milena represented ZettaOnline among fellow leaders and partners, celebrating the achievements that continue to push the industry forward.
On Day 2, Milena gave an interview on BEGE Proximity Zone where she talked about the innovations at ZettaOnline, and the biggest trends shaping the industry. She gave an advice to the newcomers in the industry to stay curious and humble, and build real relationships.
At the expo and summit, we discussed how ZettaOnline’s iGaming solutions support high-volume payments and end-to-end platform stability. The takeaway was clear: reliability isn’t a background process, it’s the backbone of the entire industry..
What stood out this year
Reliability over reinvention: Operators are moving past chasing every new tool. They’re investing in trusted systems that perform under pressure.
Infrastructure defines reputation: Downtime is the new red flag. As gaming expands globally, robust architecture becomes a competitive advantage.
Partnerships beat features: In a market crowded with offerings, relationships built on delivery and integrity win every time.
Our key takeaways
For us, BEGE &EEGS 2025 reaffirmed something we’ve always believed: growth in gaming isn’t just about innovation but about dependability.
When payments move seamlessly and systems perform without fail, companies gain the confidence to scale, expand, and experiment. That’s the foundation ZettaOnline builds: one partnership, one platform, one transaction at a time.
Our solutions for digital gaming are designed for performance under pressure because reliability drives results.
When connection becomes momentum
As we wrap up an exceptional few days in Sofia, we’re carrying that forward. We’re expanding our payment and compliance capabilities across new markets, building on insights from partner meetings to enhance product performance, and preparing new initiatives that connect reliability with revenue growth in 2026.
Because in a fast-moving industry, consistency isn’t boring, it’s a competitive edge.
To explore how ZettaOnline’s iGaming solutions combine technology, partnership, and precision to power lasting growth, visit our website or contact milena.tsankarska@zettaonline.com
