CasinoBeats Summit 2024

Casino Beats 2024 - Malta

Our Chief Commercial and Marketing Officer Milena Tsankarska in an interview with The Betting Coach


CasinoBeats Summit 2024 was a great event, full of highlights and insights for the global online casino market.

Our ZettaOnline team welcomed this networking opportunity with great enthusiasm and with Milena Tsankarska met clients and potential new clients at CasinoBeats Summit 2024 in Malta last week.
We share with you this interesting interview given to the media and marketing group The Betting Coach

Here is the interview:

1. Hi Milena, happy to meet you here at CasinoBeats! How is your day going and what prompted you to participate in this SBC event?

Hello Domenico, I sincerely appreciate the chance to address your media platform. Our relationship spans many years, originating from our initial agreement on media partnership for Balkan Entertainment and Gaming Expo (BEGE).

Today promises to be full of meetings and I can’t wait to better explore this 2024 CasinoBeats Summit edition.
I can’t wait to get the event started, knowing it’s a cornerstone gathering in our industry. The presence of top-tier companies from the iGaming sector is testament to its significance. Moreover, the conference agenda promises to dissect the latest trends and innovations, making it more compelling.

2. You recently started a new professional path with ZettaOnline. Tell us about this new project and what is the company’s offer.

Yes, from May I joined ZettaOnline as Chief Commercial and Marketing Officer.

ZettaOnline is a leading fintech provider, serving regulated institutions across the UK, US, Germany, and beyond. With over 25 years of expertise, we specialize in high-tech platforms for online payments, user networks, and data management. Our comprehensive services include managed DevOps, IT solutions, and 24/7 support for clients in Europe and North America.

With a team of over 200 experts, the company operates from multiple office locations including Sofia (Bulgaria), Kiel (Germany). London (United Kingdom), Barcelona (Spain), Vilnius (Lithuania), Warsaw (Poland), Bratislava (Slovakia), and Tirana (Albania)

I am dedicated to actively cultivating and nurturing long-term partnerships with new customers. My responsibilities encompass devising policies and strategies for market development, as well as expanding the group’s activities. Additionally, I focus on strengthening the various brands within the group and elevating their positioning within both the Fintech market and the Gaming industry.

3. Managed services / Tailored solutions, IT Infrastructure Software development and much more, what are ZettaOnline’s strengths and how does the company best serve the market?

ZettaOnline’s strengths lie in its comprehensive suite of services, including managed services, tailored solutions, IT infrastructure, software development, and more. By offering a diverse range of expertise, the company effectively meets the evolving needs of the market. With a focus on innovation, reliability, and customer satisfaction, ZettaOnline ensures that clients receive customized solutions that precisely address their unique challenges and objectives. Through its proactive approach and commitment to excellence, ZettaOnline distinguishes itself as a trusted partner in the ever-changing landscape of fintech and IT services.

4. Territorial developments, certifications and recognitions! In which areas of the world does ZettaOnline operate and what are the next development steps throughout 2024?

ZettaOnline operates across multiple regions worldwide, including Europe and North America, serving clients in various industries. In terms of territorial developments, the company continues to expand its presence in key markets such as the UK, US. Germany, Malta, Lithuania, Cyprus, Turkey, and South Africa.

Regarding certifications and recognitions, ZettaOnline maintains a commitment to industry standards and excellence. The company obtains certifications and accolades that validate its quality of service and expertise.

Looking ahead to 2024, ZettaOnline’s development steps include further penetration into emerging markets, enhancing its service offerings, and strengthening partnerships with existing clients. Additionally, the company aims to pursue additional certifications and industry recognitions to solidify its position as a leading provider of fintech and IT solutions globally.

5. We close this interview with a note on the online casino sector. You are a veteran of this iGaming vertical given your previous corporate roles. How do you see the market in the coming years and what do you think will be the next trends to follow?

Looking ahead, the market is poised for continued growth and innovation. With advancements in technology and shifting consumer preferences, we can expect to see a focus on personalization, immersive gaming experiences, and the integration of emerging technologies such as virtual reality and augmented reality.

Furthermore, regulatory developments will play a significant role in shaping the landscape, with a continued emphasis on responsible gaming practices and compliance standards. As the market evolves, key trends to watch include the rise of mobile gaming, the expansion of live dealer offerings, and the increasing convergence between online and land-based casinos.

In summary, the future of the online casino sector is bright, marked by innovation, regulation, and a commitment to delivering engaging experiences for players worldwide.


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